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{\listoverride\listid1543130252\listoverridecount0\ls4}{\listoverride\listid1714496209\listoverridecount0\ls5}{\listoverride\listid531841249\listoverridecount0\ls6}}{\info{\title Ejemplo de variables}{\author Code&Syntax}{\operator Code&Syntax}
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{\pntxtb (}{\pntxta )}}\pard\plain \nowidctlpar\widctlpar\adjustright \fs20\lang1069\cgrid {\b\fs32\cf1\lang1034\cgrid0 Ejemplo de variables: William Saurin. 
\par }{\b\fs22\cf1\lang1034\cgrid0 Tomado de Michel Godet (1993) \ldblquote De la anticipaci\'f3n a la acci\'f3n. Manual de prospectiva y estrategia\rdblquote . Marcombo. Barcelona.
\par }{\b\fs32\cf1\lang1034\cgrid0 
\par }{\b\f1\fs24\cf1\lang1034\cgrid0 Variables de Organizaci\'f3n y estrategia
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 1.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Calidad de Servicio
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 2.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Vigilancia estrat\'e9gica
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 3.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Sistema de informaci\'f3n de gesti\'f3n
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 4.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Sistema de informaci\'f3n de comunicaci\'f3n
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 5.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Sistema de incentivos
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\f1\fs24\cf1\lang1034\cgrid0 Proyecto de empresa
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\f1\fs24\cf1\lang1034\cgrid0 Reactividad de la organizaci\'f3n
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\f1\fs24\cf1\lang1034\cgrid0 Integraci\'f3n al inicio
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\f1\fs24\cf1\lang1034\cgrid0 Pol\'edtica de imagen de empresa
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 10.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Disposici\'f3n en red
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\f1\fs24\cf1\lang1034\cgrid0 Implantaci\'f3n geogr\'e1fica
\par }\pard \nowidctlpar\widctlpar{\*\pn \pnlvlcont\ilvl0\ls0\pnrnot0\pndec }\adjustright {\b\f1\fs24\cf1\lang1034\cgrid0 Variables de productos, mercados, tecnolog\'edas
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 12.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Diversificaci\'f3n del segmento estrat\'e9gico
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 13.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Diversificaci\'f3n del producto
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 14.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Diversificaci\'f3n e internacionalizaci\'f3n de mercados
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 15.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Integraci\'f3n de nuevas tecnolog\'edas de empaquetado (packaging)
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 16.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Integraci\'f3n de nuevos modos de conservaci\'f3n
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 17.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Integraci\'f3n de nuevos procesos
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 18.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Detecci\'f3n de nuevas materias primas
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 19.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Gesti\'f3n del sistema de imagen
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 20.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Potencial comercial
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 21.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Volumen de ventas
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 22.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Valor a\'f1adido financiero
\par }\pard \nowidctlpar\widctlpar{\*\pn \pnlvlcont\ilvl0\ls0\pnrnot0\pndec }\adjustright {\b\f1\fs24\cf1\lang1034\cgrid0 Variables de Producci\'f3n
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 23.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Productividad industrial
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 24.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Flexibilidad (herramientas) y estructura industrial
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 25.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Niveles de subcontrataci\'f3n
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 26.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Capacidad de producci\'f3n y almacenaje
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 27.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Calidad del producto
\par }\pard \nowidctlpar\widctlpar{\*\pn \pnlvlcont\ilvl0\ls0\pnrnot0\pndec }\adjustright {\b\f1\fs24\cf1\lang1034\cgrid0 Variables Sociales
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 28.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Clima social/ambiente
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 29.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Movilizaci\'f3n/motivaci\'f3n/convivialidad
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 30.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Inter\'e9s del puesto de trabajo
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 31.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Pir\'e1mide de edades
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 32.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Proporci\'f3n de trabajadores extranjeros
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 33.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Cualificaci\'f3n/formaci\'f3n/reclutamiento
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 34.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Papel y actuaci\'f3n de los sindicatos
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 35.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Condiciones de trabajo
\par }\pard \nowidctlpar\widctlpar{\*\pn \pnlvlcont\ilvl0\ls0\pnrnot0\pndec }\adjustright {\b\f1\fs24\cf1\lang1034\cgrid0 Variables financieras
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 36.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Rentabilidad de los capitales comprometidos
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 37.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Cash-flow neto
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 38.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Capacidad de endeudamiento
\par }\pard \nowidctlpar\widctlpar{\*\pn \pnlvlcont\ilvl0\ls0\pnrnot0\pndec }\adjustright {\b\f1\fs24\cf1\lang1034\cgrid0 
\par Variables externas del grupo Lesieur
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 39.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Situaci\'f3n financiera Lesieur
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 40.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Estrategia de desarrollo Lesieur
\par {\pntext\pard\plain\f1\cf1\lang1034 \hich\af1\dbch\af0\loch\f1 41.\tab}}\pard \fi-360\li900\nowidctlpar\widctlpar\jclisttab\tx900{\*\pn \pnlvlbody\ilvl0\ls3\pnrnot0\pndec\pnstart1\pnindent360\pnhang{\pntxta .}}\ls3\adjustright {
\f1\fs24\cf1\lang1034\cgrid0 Reglas de Juego
\par }\pard \nowidctlpar\widctlpar{\*\pn \pnlvlcont\ilvl0\ls0\pnrnot0\pndec }\adjustright {\b\f1\fs24\cf1\lang1034\cgrid0 Variables generales de entorno
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\f1\fs24\cf1\lang1034\cgrid0 Cambios de la tecnolog\'eda
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\f1\fs24\cf1\lang1034\cgrid0 Demograf\'eda
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\f1\fs24\cf1\lang1034\cgrid0 Reglamentaciones de productos
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\f1\fs24\cf1\lang1034\cgrid0 Medios/comunicaci\'f3n
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\f1\fs24\cf1\lang1034\cgrid0 Reglamentaci\'f3n social
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\f1\fs24\cf1\lang1034\cgrid0 Condiciones de intercambio
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\f1\fs24\cf1\lang1034\cgrid0 Rol de las administraciones
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\f1\fs24\cf1\lang1034\cgrid0 Paro
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\f1\fs24\cf1\lang1034\cgrid0 Adecuaci\'f3n del mercado de trabajo
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\f1\fs24\cf1\lang1034\cgrid0 Libertad tarifaria
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\f1\fs24\cf1\lang1034\cgrid0 Concentraci\'f3n, peso de la distribuci\'f3n
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\f1\fs24\cf1\lang1034\cgrid0 Organizaci\'f3n de los distribuidores
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\f1\fs24\cf1\lang1034\cgrid0 Nuevos modos de distribuci\'f3n
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\f1\fs24\cf1\lang1034\cgrid0 Nuevas tecnolog\'edas de distribuci\'f3n
\par }\pard \nowidctlpar\widctlpar{\*\pn \pnlvlcont\ilvl0\ls0\pnrnot0\pndec }\adjustright {\b\f1\fs24\cf1\lang1034\cgrid0 Variables del consumidor
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\f1\fs24\cf1\lang1034\cgrid0 Comportamientos alimentarios
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\f1\fs24\cf1\lang1034\cgrid0 Estructura de los hogares
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\f1\fs24\cf1\lang1034\cgrid0 Valores culturales
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\f1\fs24\cf1\lang1034\cgrid0 Sociedad multirracial
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\f1\fs24\cf1\lang1034\cgrid0 Trabajo femenino
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\f1\fs24\cf1\lang1034\cgrid0 Equipamiento de los hogares
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\f1\fs24\cf1\lang1034\cgrid0 Consumismo, asociaciones de consumidores
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\f1\fs24\cf1\lang1034\cgrid0 Imagen de la conserva
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\f1\fs24\cf1\lang1034\cgrid0 Poder de compra de las familias
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\f1\fs24\cf1\lang1034\cgrid0 Lugar de compra/lugar de consumo
\par }\pard \nowidctlpar\widctlpar{\*\pn \pnlvlcont\ilvl0\ls0\pnrnot0\pndec }\adjustright {\b\f1\fs24\cf1\lang1034\cgrid0 Variables de riesgo
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\f1\fs24\cf1\lang1034\cgrid0 Estrategia de grandes grupos
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\f1\fs24\cf1\lang1034\cgrid0 Estrategia de los competidores
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\f1\fs24\cf1\lang1034\cgrid0 Competencia potencial
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\f1\fs24\cf1\lang1034\cgrid0 Calidad de las materias primas
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\f1\fs24\cf1\lang1034\cgrid0 Riesgo de aprovisionamiento/disponibilidad
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\f1\fs24\cf1\lang1034\cgrid0 Precio de las materias primas
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\f1\fs24\cf1\lang1034\cgrid0 Peso de los proveedores
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\f1\fs24\cf1\lang1034\cgrid0 Riesgo (sanitarios, pol\'edticos)
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\f1\fs24\cf1\lang1034\cgrid0 Organizaciones profesionales
\par }\pard \nowidctlpar\widctlpar\adjustright {
\par }}